We collaborated with CardConnect to entirely overhaul their digital presence.
CardConnect’s mission is to make payments simple and secure. Everyday, more than 60,000 businesses, ranging from Fortune 500 companies to youthful startups, use CardConnect to securely process and manage their transactions.
We began by defining CardConnect’s brand, goals and consumer base before diving into how to structure information for the best user experience. Once we had wireframes in place, we began selecting new additions to their existing color palette to inject more vibrance and personality into their brand with an approachable, rounded typography to match. We also created custom iconography and illustrations to add more depth alongside the product and consumer photography.
We wanted the web experience to fully communicate CardConnect’s vision, values and business. Most importantly, we needed to craft a streamlined, informative and easily digestible website to simplify CardConnect’s products and services and gain consumer trust and understanding.
Upon development phase we included movement and motion to tie together a refined and engaging feel, conveying CardConnect’s customer-focus and tech-forward mentality.