We partnered with Capillus for digital strategy, integrated marketing, and to launch a new website and successful online store.
Capillus® is a resource for those around the world battling hair loss, connecting patients to hair transplant surgeons and dermatologists for both surgical and non-invasive treatment options. Capillus® caters to both women and men with thinning hair or at risk for thinning hair, a condition that affects up to 50% of adult women and 80% of adult men.
The team at Capillus provided us with feedback regarding their existing site and identified that the new platform needed an elevated path to purchase experience. Along with this, we needed to find ways to incorporate and support their existing brand/culture content. This informed a new strategy of thinking and we sought out to support their higher goals of making the site more transactional in a manner that leverages their use of great photography, pairing it with beautiful interactive design, and streamlining the user flow in a way that delights and promotes product.